In 2020, Google introduced server-side tracking as a new type of tracking in Google Tag Manager (GTM).

Cohort analysis allows marketers to identify patterns and understand the behaviour of specific customer groups.

Artificial intelligence could be one of the most significant technological revolutions of the modern world.

BigQuery is a cloud-based data warehouse that not only collects structured data from a variety of sources, but also enables in-depth analysis.

The challenge for businesses is to try to understand the behaviour, preferences and needs of customers in order to provide a personalised experience.

It is a business intelligence tool that opens up many possibilities for creating working dashboards based on data from different sources.

Why do analysts need BI tools when they have code? Let us analyse the pros and cons of one of the most popular systems and show what it can do.

Google Looker (formerly known as Data Studio) is a free data analysis and visualisation tool.

In this article, we will talk about RFM analysis, which is based on the behavioural factors of customer groups or segments.

Unit economics is the accounting of the direct income and expenses of a particular business measured per unit of output.

It covers a range of metrics that provide a comprehensive picture of how well your marketing initiatives achieve their goals.

Worldwide, approximately 7 million people actively use SQL for everyday data management and analysis.

UTM parameters are short GET parameters that you add to URLs (or links) to track performance.

Amazon QuickSight is an AWS business intelligence tool that provides analytical information to decision makers in a company.