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instagram

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youtube

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facebook

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linkedin

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Ukrainian

English

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The subject of the appeal

Profit_Store_41955ca5de.pdf

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robot-percent

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name

Name

email

E-mail

phone

Phone

company

Company name

Upload file

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Marketing analytics block that provides deep detailed information about each stage in the funnel from advertising to payment. Effective dashboards to manage each process.

Marketing analytic

Analytics of organic promotion with analysis of the link profile, behavioural factors, content, and all pages involved in customer conversion.  

 SEO promotion analytics

Detailed sales processes by company, department, and manager. Plan-fact for key performance indicators. Dashboard for the head of the sales department.

Sales analytics

Dashboards for customer base analytics. Segmentation by cohort, frequency of purchase, and amount of purchases. Analysis of personalised marketing and mobile applications.

RFM segmentation and cohort analysis

P&L, cashflow, financial liabilities, cost structure, sales detail, forecasting and risk management, budgeting optimisation, investment decisions.

Finance analytic

Custom analytical solutions

An automated end-to-end analytics system with simple authorisation of data sources and services to ensure stable accumulation of information.

End-to-end analytics

Automatic analytics

An automated collection and management service for UTM tags based on common rules for all traffic channels with full information about advertising activity.

UTM-generator

Own link shortening service on the short domain lss.ac with traffic management and analytics for each link. Convenient personal account.

Short-link service

A service for analysing and managing advertising creatives with performance ratings, burnout metrics, and a funnel of marketing indicators from CPM to ROMI.

Creative management 

A service for creating and managing passwords according to specified parameters. Convenient project grouping and flexible configuration of each password in your personal account.

Password generator

Service for the planning of key UNIT-economy indicators and budgets for each traffic channel. Quick analysis of CR, CAC, ROAS, ROMI metrics in comparison with previous periods.

Unit-economy

Instruments

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Products

All data from advertising accounts, CRM and other systems on one screen in a convenient format.

Online education

Best analytics

Projects

Knowledge base

Blog

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Log in to cabinet

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Leave an application

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Contact Us:

Write us on messangers:

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robot-idea

Analytics play an important role in the development of any project. Because you always know what's going on in your ad account. You can track conversions and identify weaknesses in your ads or banner sales.

Not only do you connect to analytics services, but you can also create multi-level targets. However, in the case of a banner (creative), the situation is slightly different. A banner is placed to attract attention and encourage the visitor to click on it to go to the landing page.

## How do I use the Creative Manager service?
How can I collect analytics on a banner? Profit.Store's Creative Manager service is perfect for this. This service is perfect for those who want to track the effectiveness of their creatives.

### Authorisation
To start working with the Creative Manager, go to [https://profit.store/creatives](https://profit.store/creatives) and sign up for the service via Telegram.

![1-creativer-profit.store.jpg](https://strapi.profit.store/api/uploads/1_creativer_profit_store_2f3652aea3.jpg)

### Project creation
After approval, we create a new project (we'll call it PS|RG) that we will work with in the future.

![2-creativer-profit.store.jpg](https://strapi.profit.store/api/uploads/2_creativer_profit_store_6f3d676c6a.jpg)

In the created project, click on the plus "+" button to add the creative (banner) itself and the data where it will be used.

### Data entry
The procedure for entering creative data:
<ol>
<li>In the Preview tab, upload your creative.</li>
<li>In the next step, "Type", we choose what type of creative we are using: video or image.</li>
<li>In the Platform section, select the channel where the banner will be placed.</li>
<li>Next, choose the size of the banner (creative). For example, for stories, choose a size of 9x16.</li>
<li>In the last paragraph, we indicate the status of the creative.</li>
</ol>

You can also delete or edit a newly created creative.

![3-creativer-profit.store.jpg](https://strapi.profit.store/api/uploads/3_creativer_profit_store_2f60224dc1.jpg)

The Creative Manager service has a rating of the most effective creatives. This means that the system itself understands and shows which creatives work better and which do not.

By clicking on the "Info" button or the rating stars, you can access additional information about the creative. 

Here you can see the following data:
</ul>
<li>Efficiency and Burnout.</li>
<li>Information on a project, all creatives, or a single one.</li>
<li>Information on creatives on the dashboard.</li>
</ul>

![4-creativer-profit.store.jpg](https://strapi.profit.store/api/uploads/4_creativer_profit_store_794c45617f.jpg)

The service also has internal integration within the Profit.Store ecosystem with the UTM Tag Designer.

![1-cr-eng-utm-builder-profit.store.jpg](https://strapi.profit.store/api/uploads/1_cr_eng_utm_builder_profit_store_14ef1e2932.jpg)

This allows you to transfer the code of each creative to the settings, which in turn, when a lead or customer is recorded in the CRM system, is recorded in the CRM system and used in further performance analysis.

## Conclusion
If you want to have a complete picture of the traffic flow and effectiveness of your advertising campaign creatives, you need to connect to the Creative Manager service of Profit.store. This will give you a convenient and quick analysis of the effectiveness of each creative. The system will automatically tell you when to replace the creative if it starts to burn out.

Analytics play an important role in the development of any project. Because you always know what's going on in your ad account.

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Service - Creative Manager, or how to track the effectiveness of advertising banners

On the Internet, we are often asked to choose a username and password when registering for various websites, forums and social networks. It's clear what to do with a username, but what about a password?

It is not safe to use a password in the form of your date of birth or phone number. So how do you protect yourself? It's simple, you need to create a good, strong password using our [online password generator](https://profit.store/pass).

The password generator is an essential tool when you register a new account and need to come up with a complex password that meets the platform's criteria. Choose the password and its length and the system will generate a unique sequence of characters for you. Just a few clicks and the software will help you generate a strong password.

**Protection rules:**
<ul>
<li>Always enable two-factor authentication.</li>
<li>Do not use the same password in more than one place.</li>
<li>Change your passwords at least every few months, and preferably more often.</li>
</ul>

## Online password generator by Profit.store
Creating passwords manually is a thankless task. It is faster and more convenient to use a special password generator from Profit.store, which takes into account all the necessary security parameters.

**The password generator service offers two ways to generate passwords:**
<ol>
<li>Random password</li>
<li>Easy to remember</li>
</ol>

### Random password

![1-eng-password-generator-profit.store.jpg](https://strapi.profit.store/api/uploads/1_eng_password_generator_profit_store_47725dc514.jpg)

Profit.store recommends that you change the passwords for your email and social media accounts at least once every 2 months. Profit.store's online password generator is a guarantee of reliability and uniqueness.

To create a strong password for an email or social network, you don't need to manually search through characters, just set the necessary settings in the generator and get the result.

### How the password generator from Profit.store works:

**1. Select the character types to be used in the password**. It can be any combination of numbers (0-9), upper case (A-Z), lower case (a-z) and special characters (%, *, ), ?, @, #, $, ~). You can use any combination of these characters to suit your needs. For example, to create a password with all of the above character types, select all of them. If you don't need certain types of characters, uncheck them.

**2. Specify the password length**. The password can be any length between 1 and 128 characters. This feature of the Online Generator allows you to create combinations not only for passwords, but also for generating random numbers, unique numbers and verification codes.

**3. Click the Generate button**. Profit.store's online password generator will choose a strong password for you according to the parameters you set.

The Google search engine recommends using a password of at least 8 characters, including different types of characters. For social networks such as Facebook and others, it is recommended to generate a password of at least 8 characters. Change it regularly, every few months, rather than using a long combination that is difficult to remember and can still be hacked.

### Easy to remember

![2-eng-password-generator-profit.store.jpg](https://strapi.profit.store/api/uploads/2_eng_password_generator_profit_store_62f47f5103.jpg)

This page of the online password generator allows you to create a password that is easy to remember. All you have to do is choose the length, uppercase or lowercase letters and complete or incomplete words. Then click on the "Generate" button and the generator will choose a convenient and secure password for you.

Once you have registered with the Telegram password generator service, you can create projects to store your passwords.

## How to remember and store passwords
Remembering a single, randomly generated password is a challenge. It's even harder to remember a unique password for each account. It can become an impossible task. To avoid these problems, you can use special programs called password managers.



On the Internet, we are often asked to choose a username and password when registering for various websites, forums and social networks.

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Service review: password generator from Profit.store

Profit.Store is introducing a new innovative service that will allow you to create short links for use on platforms such as Facebook, Instagram, Google, YouTube and the internet in general. Our service will allow you to generate unique short URLs that you can easily share online.

## Why you need short links
The link shortening service is ideal for use in a presentation, advertisement or SMS. Our link shortening service will help you make your links more convenient and effective, helping you to improve communication with your audience.

### Mask a long URL
Want to mask a long URL or hide UTM tags? You can shorten an online link to make it more accessible and easier to remember. 

Short links take up less space. While it's easy to hide even a long URL with all the UTM tags in a blog post, the space available in posts and SMS is quite limited.

Our service allows you to shorten the link, including the UTM tags, and use it in your promotional materials. For added security, you can also password protect the link.

Long links with many parameters can look confusing and turn off potential customers. Therefore, a link shortening service with UTM tags is a great solution to optimise your advertising campaign. In addition, our UTM tag generator can help you create tags for your ad campaign.

## How to shorten a link
The process is very simple and easy for users. All you need to do is open the link shortening service [https://profit.store/short-link](https://profit.store/short-link), copy the URL you want to shorten and paste it into a special field on the website. Then click on the 'Shorten' button. You will get a shortened link to use.

![1-eng-link-shortening-service-profit.store.jpg](https://strapi.profit.store/api/uploads/1_eng_link_shortening_service_profit_store_83a653f208.jpg)

## Additional features for shortened links
<ul>
<li>View conversion statistics (sometimes even by gender, age, geography of users);</li>
<li>Customise the URL (specify part of the address yourself);</li>
<li>Use bulk shortening (for a whole set of similar links);</li>
<li>Link your domain (for nice addresses like site.ua/link).</li>
</ul>

You can view conversion statistics by logging into the service via Telegram. The statistics are constantly updated, so you have up-to-date data on views, which are also displayed on the graph.

In the personal account, the user can edit, deactivate or archive the desired URL.

![2-eng-link-shortening-service-profit.store.jpg](https://strapi.profit.store/api/uploads/2_eng_link_shortening_service_profit_store_b8f9d530b1.jpg)

### View statistics
Our link shortening service allows authorised users to view click-through statistics. If you're looking for a fast and secure link shortening tool, you've found it. Our service provides convenience, security and access to important data about the clicks on your links.

To access additional features such as click statistics, QR codes or to add a password to your links, you must first sign up to the service via Telegram.

### Create a QR Code
Thanks to Profit.Store's link shortening service, you can easily create a QR code for your link. You can use this QR code on business cards, include it in handouts and POS materials, or even use it to simplify the authorisation process in a Wi-Fi network. To solve these and other tasks, all you need to do is create a QR link using our service.

![3-eng--link-shortening-service-profit.store.jpg](https://strapi.profit.store/api/uploads/3_eng_link_shortening_service_profit_store_d8dd029bfc.jpg)

### Password protection

For an extra layer of security, our service allows you to protect your short links with a custom or generated password. This means that only users who know the correct password will be able to access the link. This feature is particularly useful if you want to restrict access to certain content or information contained within a short link.

![4-eng-link-shortening-service-profit.store.jpg](https://strapi.profit.store/api/uploads/4_eng_link_shortening_service_profit_store_326afc67f3.jpg)

## Use of link shortening: where it is permitted and where it is prohibited 
All restrictions and prohibitions relating to the use of the Service must be complied with. Prohibitions on the use of spam, viruses, Trojans, links to resources prohibited by law and other potentially harmful actions are mandatory to ensure the safety of users and the reliability of the Service.

<div class='ratingTable'>
      <table class='ratingTable__table'>
      <thead class='ratingTable__head__greenBg'>
        <tr>
          <th class='ratingTable__th ratingTable__th__greenText'>Yes. Use</th>
        </tr>
      </thead>
      <tbody class='ratingTable__body'>
          <tr class='ratingTable__tr'>
            <td class='ratingTable__td'>
              <img src='https://strapi.profit.store/api/uploads/rocket_f28e9795ef.svg' class='ratingTable__td__icon'/>
              <p class='ratingTable__td__text'>Send the meme to the working chat.</p>
            </td>
          </tr>
	<tr class='ratingTable__tr'>
            <td class='ratingTable__td'>
              <img src='https://strapi.profit.store/api/uploads/rocket_f28e9795ef.svg' class='ratingTable__td__icon'/>
              <p class='ratingTable__td__text'>You need a QR code for the conference.</p>
            </td>
          </tr>
<tr class='ratingTable__tr'>
            <td class='ratingTable__td'>
              <img src='https://strapi.profit.store/api/uploads/rocket_f28e9795ef.svg' class='ratingTable__td__icon'/>
              <p class='ratingTable__td__text'>You may need to dictate a link.</p>
            </td>
          </tr>
          <tr class='ratingTable__tr'>
            <td class='ratingTable__td'>
              <img src='https://strapi.profit.store/api/uploads/rocket_f28e9795ef.svg' class='ratingTable__td__icon'/>
              <p class='ratingTable__td__text'>The link should not take up too much space (e.g. in a presentation, announcement or SMS).</p>
            </td>
          </tr>
          <tr class='ratingTable__tr'>
            <td class='ratingTable__td'>
              <img src='https://strapi.profit.store/api/uploads/rocket_f28e9795ef.svg' class='ratingTable__td__icon'/>
              <p class='ratingTable__td__text'>In targeted advertising.</p>
            </td>
          </tr>
          <tr class='ratingTable__tr'>
            <td class='ratingTable__td'>
              <img src='https://strapi.profit.store/api/uploads/rocket_f28e9795ef.svg' class='ratingTable__td__icon'/>
              <p class='ratingTable__td__text'>You need statistics on clicks and for some reason analytics systems are not suitable.</p>
            </td>
          </tr>
          <tr class='ratingTable__tr'>
            <td class='ratingTable__td'>
              <img src='https://strapi.profit.store/api/uploads/rocket_f28e9795ef.svg' class='ratingTable__td__icon'/>
              <p class='ratingTable__td__text'>To hide affiliate tags in a link.</p>
            </td>
          </tr>
      </tbody>
    </table>

<table class='ratingTable__table'>
      <thead class='ratingTable__head ratingTable__head__orangeBg'>
        <tr class=''>
          <th class='ratingTable__th ratingTable__th__orangeText'>No. Do not use</th>
        </tr>
      </thead>
      <tbody class='ratingTable__body'>
          <tr class='ratingTable__tr'>
            <td class='ratingTable__td'>
              <img src='https://strapi.profit.store/api/uploads/sad_face_2d10b34bb2.svg' class='ratingTable__td__icon'/>
              <p class='ratingTable__td__text'>Site navigation, important categories.</p>
            </td>
          </tr>
          <tr class='ratingTable__tr'>
            <td class='ratingTable__td'>
              <img src='https://strapi.profit.store/api/uploads/sad_face_2d10b34bb2.svg' class='ratingTable__td__icon'/>
              <p class='ratingTable__td__text'>When placing a link to a website to obtain a domain donor.</p>
            </td>
          </tr>
          <tr class='ratingTable__tr'>
            <td class='ratingTable__td'>
              <img src='https://strapi.profit.store/api/uploads/sad_face_2d10b34bb2.svg' class='ratingTable__td__icon'/>
              <p class='ratingTable__td__text'>In printed materials, it is better to use QR codes.</p>
            </td>
          </tr>
      </tbody>
    </table>
    </div>

Our service allows you to generate unique short URLs that you can easily share online.

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Short links service from Profit.Store

UTM Generator is a system for automatically collecting UTM tags for links in any traffic channel. This service generates UTM tags for Google Ads, Facebook Ads, Instagram, email newsletters and other traffic sources to track the effectiveness of advertising activities.

Create a link that collects data about users and transfers it to the desired analytics system and any other accounting system. Fill in several fields in the UTM tag generator and use the link with UTM parameters where necessary.

### What does the UTM Constructor do?
Before we look at the functionality of this service, let's take a look at what UTM tags are. UTM tags are parameters that contain additional information that is added to the URL of the landing page, allowing you to send data about traffic characteristics to analysis systems.

![1-eng-utm-builder-profit.store.jpg](https://strapi.profit.store/api/uploads/1_eng_utm_builder_profit_store_23c05d8558.jpg)

The first time utm tags appeared was in the Urchin system (later Google Analytics). When utm tags are used, you can analyse and track a huge number of traffic sources. However, many advertisers use them incorrectly or do not know about them at all.

What does a UTM tag look like? 
There are two types of UTMs: mandatory (utm_source, utm_medium, utm_campaign) and optional (utm_content, utm_term). Google Analytics understands the utm markup and splits the content of the labels into fields.

It is very important to follow these requirements when creating UTM labels:

<ul>
<li>Do not use capital letters.</li>
<li>Replace the spaces in the words with a lowercase underline. "social ad" will become "social_ad".</li>
<li>Replace all characters except "+", "-" and "_" with a dash "-".</li>
<li>We translate Cyrillic into Latin when writing utm labels. This enables all analytical systems to read the label correctly.</li>
<li>There is no need to skip the required parameters.</li>
</ul>

## How to use the UTM Tag Builder
The first step is to enter the address of the landing page, i.e. the URL. If you wish, you can also change the protocol type: http or https. On the main page of the UTM generator, you can collect the URL with all the UTM parameters for all the channels: Google Ads, Facebook Ads, Instagram, Tik Tok, Telegram and others.

Select a specific channel, for example Facebook Ads. Depending on the channel selected, the placeholder fields will display recommendations for the values in each utm label.

In the utm_source field, change the default facebook_worker_name to the facebook_identifier of the person responsible for this channel. In the url field, enter the name of our profit.store website for which you want to create utm labels. Then, in the "Your Link" field, we get the fully assembled url to post on Facebook.

![2-eng-utm-builder-profit.store.jpg](https://strapi.profit.store/api/uploads/2_eng_utm_builder_profit_store_d46ccaf4bb.jpg)

## ValueTrack recommendations of parameters for each channel

<div class='table'>
    <p class='table__title'>Basic parameters for Meta</p>
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      	<thead class='table__head__orangeBg'>
        	<tr>
          	<th class='table__th table__th__orangeText'>{{placement}}</th>
            <th class='table__th'>This parameter is required to perform analysis by ad placement location.</th>
        	</tr>
      	</thead>
      	<tbody class='table__body'>
          	    <tr class='table__tr'>
           		<td class='table__td table__th__orangeText'>{{ad.id}}</td>
                <td class='table__td'>This parameter is required to track the effectiveness of each ad through its unique identifier.</td>
        	    </tr>
                <tr class='table__tr table__head__orangeBg'>
           		<td class='table__td table__th__orangeText'>{{adset.name}}</td>
           		<td class='table__td'>This parameter is used to analyse ads by group.</td>
        	    </tr>
                <tr class='table__tr'>
           		<td class='table__td table__th__orangeText'>{{site_source_name}}</td>
           		<td class='table__td'>This option is used to track performance by traffic or advertising source.</td>
        	    </tr>
                 <tr class='table__tr table__head__orangeBg'>
           		<td class='table__td table__th__orangeText'>{{ad.name}}</td>
           		<td class='table__td'>It is important to specify this parameter so that the names of the ads appear in the UTM parameters.</td>
        	    </tr>
      	</tbody>
	</table>
</div>


<div class='table'>
    <p class='table__title'>Basic parameters for Google Ads</p>
	<table class='table__container'>
      	<thead class='table__head__orangeBg'>
        	<tr>
          	<th class='table__th table__th__orangeText'>{targetid}</th>
            <th class='table__th'>Use this option to get detailed information about each target.</th>
        	</tr>
      	</thead>
      	<tbody class='table__body'>
          	    <tr class='table__tr'>
           		<td class='table__td table__th__orangeText'>{feeditemid}</td>
                <td class='table__td'>This option allows you to track an item in a data source (feed).</td>
        	    </tr>
                <tr class='table__tr table__head__orangeBg'>
           		<td class='table__td table__th__orangeText'>{extensionid}</td>
           		<td class='table__td'>This parameter is required to analyse the ad extension by a unique identifier.</td>
        	    </tr>
                <tr class='table__tr'>
           		<td class='table__td table__th__orangeText'>{adgroupid}</td>
           		<td class='table__td'>This parameter allows you to analyse a group of ads by a unique identifier.</td>
        	    </tr>
                 <tr class='table__tr table__head__orangeBg'>
           		<td class='table__td table__th__orangeText'>{campaignid}</td>
           		<td class='table__td'>It is important to specify this parameter: a unique identifier will help you track the effectiveness of your advertising campaign.</td>
        	    </tr>
      	</tbody>
	</table>
</div>


<div class='table'>
    <p class='table__title'>Basic parameters for Tik Tok</p>
	<table class='table__container'>
      	<thead class='table__head__orangeBg'>
        	<tr>
          	<th class='table__th table__th__orangeText'>tiktok_worker_name</th>
            <th class='table__th'>This parameter is required for the name of the employee to appear in the UTM parameters.</th>
        	</tr>
      	</thead>
      	<tbody class='table__body'>
          	    <tr class='table__tr'>
           		<td class='table__td table__th__orangeText'>_CAMPAIGN_NAME_</td>
                <td class='table__td'>Don't forget to mention the name of the campaign.</td>
        	    </tr>
                <tr class='table__tr table__head__orangeBg'>
           		<td class='table__td table__th__orangeText'>_AID_NAME_</td>
           		<td class='table__td'>This parameter is used to determine the effectiveness of advertising by group.</td>
        	    </tr>
                <tr class='table__tr'>
           		<td class='table__td table__th__orangeText'>_CID_NAME_</td>
           		<td class='table__td'>This parameter will help you to further break down performance indicators in the context of each creative.</td>
        	    </tr>
                 <tr class='table__tr table__head__orangeBg'>
           		<td class='table__td table__th__orangeText'>PLACEMENT</td>
           		<td class='table__td'>It is important to specify this parameter in order to perform analysis by ad location.</td>
        	    </tr>
      	</tbody>
	</table>
</div>


<div class='table'>
    <p class='table__title'>Basic parameters for LinkedIn</p>
	<table class='table__container'>
      	<thead class='table__head__orangeBg'>
        	<tr>
          	<th class='table__th table__th__orangeText'>CAMPAIGN_GROUP_NAME</th>
            <th class='table__th'>Highlight the name of the campaign group to perform a campaign group analysis.</th>
        	</tr>
      	</thead>
      	<tbody class='table__body'>
          	    <tr class='table__tr'>
           		<td class='table__td table__th__orangeText'>CAMPAIGN_NAME</td>
                <td class='table__td'>Don't forget to mention the name of the campaign.</td>
        	    </tr>
                <tr class='table__tr table__head__orangeBg'>
           		<td class='table__td table__th__orangeText'>CREATIVE_ID</td>
           		<td class='table__td'>This parameter will help you to further break down performance indicators in the context of each creative.</td>
        	    </tr>
                <tr class='table__tr'>
           		<td class='table__td table__th__orangeText'>LN_worker_name</td>
           		<td class='table__td'>Select this option to include the employee's name in the UTM parameters.</td>
        	    </tr>
                 <tr class='table__tr table__head__orangeBg'>
           		<td class='table__td table__th__orangeText'>{campaignid}</td>
           		<td class='table__td'>The account name parameter helps you to evaluate the effectiveness of advertising on your accounts.</td>
        	    </tr>
      	</tbody>
	</table>
</div>


<div class='table'>
    <p class='table__title'>Basic parameters for Mail</p>
	<table class='table__container'>
      	<thead class='table__head__orangeBg'>
        	<tr>
          	<th class='table__th table__th__orangeText'>service</th>
            <th class='table__th'>Indicate which service will be used to send the newsletter.</th>
        	</tr>
      	</thead>
      	<tbody class='table__body'>
          	    <tr class='table__tr'>
           		<td class='table__td table__th__orangeText'>mail_title</td>
                <td class='table__td'>Each email has a header, don't forget to translate it with our service and set the UTM parameter.</td>
        	    </tr>
                <tr class='table__tr table__head__orangeBg'>
           		<td class='table__td table__th__orangeText'>mail_worker_name</td>
           		<td class='table__td'>Specify the mail traffic channel and the ID of the person responsible for this activity.</td>
        	    </tr>
                <tr class='table__tr'>
           		<td class='table__td table__th__orangeText'>date (dd-mm-gg)</td>
           		<td class='table__td'>Be sure to include the date of the activity</td>
        	    </tr>
                 <tr class='table__tr table__head__orangeBg'>
           		<td class='table__td table__th__orangeText'>mail_audience</td>
           		<td class='table__td'>It's important to record the identifiers of the audiences you send emails to for further analysis of their effectiveness.</td>
        	    </tr>
      	</tbody>
	</table>
</div>

## To use the UTM generator functionality
On the [https://profit.store/utm-builder](https://profit.store/utm-builder) page, click on the "Sign in" button and create a project to group links in. In the "Add project name" field, enter the name of our project (for example: Profit.Store) and click the "Create" button.

![3-eng-utm-builder-profit.store.jpg](https://strapi.profit.store/api/uploads/3_eng_utm_builder_profit_store_d0a4b9b2a7.jpg)

![4-eng-utm-builder-profit.store.jpg](https://strapi.profit.store/api/uploads/4_eng_utm_builder_profit_store_0d41f4f8ac.jpg)

**Step 1**. We choose the advertising channels we work with.

![5-eng-utm-builder-profit.store.jpg](https://strapi.profit.store/api/uploads/5_eng_utm_builder_profit_store_b9307f2275.jpg)

**Step 2**. Specify the people responsible for each channel. This can be multiple people or one person who will be responsible for the selected channels.

![6-eng-utm-builder-profit.store.jpg](https://strapi.profit.store/api/uploads/6_eng_utm_builder_profit_store_7e509cd1d3.jpg)

**Step 3**. Fill in the landing pages and product names.

![7-eng-utm-builder-profit.store.jpg](https://strapi.profit.store/api/uploads/7_eng_utm_builder_profit_store_910ba5324c.jpg)

**Step 4**. We move to the Creative Management System, where you can complete and manage them. This will help you organise your work better.

In the appropriate fields, add a creative (a banner or video for which we want to collect statistics), select a channel and specify the type.

**Step 5**. Add additional traffic channel parameters to these channels as required.

![9-eng-utm-builder-profit.store.jpg](https://strapi.profit.store/api/uploads/9_eng_utm_builder_profit_store_61d02d60ae.jpg)

Once you have filled in all the fields, you can go to your profile and continue with the settings. Similarly, in your account, you will only need to select the necessary parameters and the system will replace the utm label in the URL.

![10-eng-utm-builder-profit.store.jpg](https://strapi.profit.store/api/uploads/10_eng_utm_builder_profit_store_baad6a17ba.jpg)

If you didn't enter the necessary details in the previous step, go to the Advertising Channels tab and manage and enter the details for all our activities.
![11-eng-utm-builder-profit.store.jpg](https://strapi.profit.store/api/uploads/11_eng_utm_builder_profit_store_cdd8998d2c.jpg)

Go to the Products tab. For example, we want to advertise on a specific page or service. You will need to enter a link to that page in the boxes.

![12-eng-utm-builder-profit.store.jpg](https://strapi.profit.store/api/uploads/12_eng_utm_builder_profit_store_85bb14396a.jpg)

In the Creatives tab, we can view previously created creatives and the unique codes (e.g. 55_image) for each of them. Unique codes are used to track the effectiveness of a particular banner in advertising (from the number of impressions to the amount of money in the till).

![13-eng-utm-builder-profit.store.jpg](https://strapi.profit.store/api/uploads/13_eng_utm_builder_profit_store_9c6ba20be2.jpg)

Once all the data has been entered into the appropriate fields, a URL with UTM tags is generated, which can be easily copied and pasted into your advertising campaign.

![14-eng-utm-builder-profit.store.jpg](https://strapi.profit.store/api/uploads/14_eng_utm_builder_profit_store_d9e4ce7d59.jpg)

## Conclusion
<ul>
<li>UTM tags provide accurate traffic information and allow you to analyse every click. With accurate data on ad clicks and user behaviour, you can optimise your advertising campaign and keep only the most effective ads and channels.</li>
<li>The UTM Constructor service is designed to allow you to quickly and easily create links with the required UTM tags for all traffic channels used by your business.</li>
</ul>


UTM Generator is a system for the automatic collection of UTM tags for links in any traffic channel.

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UTM generator review by Profit.store


<div class="quote">
        <div class="quote__body">
          <p class="quote__text">In simple words, SEO is the promotion of a site in organic search for specific key queries. SEO is an effective marketing promotion tool and, at the same time, the least predictable. Therefore, let's talk about what is essential about SEO and what indicators need to be tracked to the search system to raise the site by positions.</p>
        </div>
</div>

## **General Statistics**

Let's move on to analytics. Next, I will tell you about the main board and how each process is detailed separately.

![seo-demo-1-eng.png](https://strapi.profit.store/api/uploads/seo_demo_1_eng_7278559b81.png)
[_Interactive dashboard_](https://lookerstudio.google.com/u/0/reporting/938d0740-eb2d-4207-884c-f79fb220c8e1/page/6zXD?hl=en)

It shows the data and compares it with the past period of 30 days.
Why 30? Because, on average, indexing takes 24 days.

The dashboard shows a graph of the average position and the number of requests. For example, the average position should decrease: the lower the average position, the higher the site's position in Google. If there are 10 queries in Google and you are on 2-5 positions for each, then it is clear that the average position is small. If your position is 20-40-80, then the average will be the arithmetic mean of these positions.

Let's imagine the situation. You have published 10 articles on the site in a month. New semantics appeared in these articles (keywords that you did not use before), you published a link profile for new articles, everything got indexed, and you got new positions in Google. Before, there were 100 positions conventionally. Now, there are 112. Now the arithmetic average will be much higher due to the new positions that have appeared. It's good. You got new positions at Google. Now you can optimize and lift them. But when the client sees that the average position is growing and not falling, he says, "But I'm paying money for SEO!". Let me explain: you had 30,000 requests that month, and you have 38,000 requests this month. 30,000 requests have kept your positions and even grown, and the new positions we got from newly published content affect the arithmetic average. These indicators cannot be viewed separately but only together: the average position and the number of requests in the search engine.

On the right, the graph shows costs and the number of domains. These are domains that we buy on exchanges, publish in the media, and make announcements. Everything you bought, your entire link profile, is on this graph. We can see here how many domains we bought every month and how much we spent on them.

There are also landing pages. It is important to promote not only the site's main page but also categories and some articles with keywords. Each page has analytics: behavioral factors, link profiles, etc.

A link profile can generally consist of different types of donor domains that link to your site.

For example, you have published an article in a media that links to your site. This media's domain trust is 1000, and yours is 10. Because a great trust domain links to you, you get +1,+2, or +10… depending on the domain size.

If you make 100 publications in the media, they will delegate a piece of trust to you, and when asked in the search bar, Google will understand that 1000 different sites link to your site, which means that it should be promoted higher.

If you thoughtlessly buy links on exchanges that will refer to you, you risk getting banned by Google. This is a sure way to immediately bury the project because getting out of the ban is a long and expensive process. Usually, a link profile is made in the proportions: SEO links with anchors (20%) and organic links without anchors (80%). 

At the same time, exchanges mainly sell only anchored links, and we need anchorless ones. What shall we do?

The answer is crowd marketing. This is the publication of links in comment blocks on forums. The trust in forums is great because they have many active users. These giant sites are many years old. A forum link costs about UAH 40, and on the stock exchange website, it costs USD 98. When I buy links on forums for clients, I get at least 30 organic links from forums per month, 2-3 links in media, and 10-15 links on exchanges. In this way, many domains meet Google's requirements.

But there is another point - indexing time. If it's a media publication, Google indexes it daily. If the site has little content, it is rarely indexed. Forums are indexed with a delay because normal content as articles and posts, has not appeared there for a long time. So if you bought 30 links, 2-3 links in the media, and 10-15 links on exchanges, then you can get banned by Google very easily because the media will publish and index the content on the very first day, links from the exchange - within 10 days, and forum links - at least 24 days. That is, the index will not have the necessary link mass to meet Google's rules.

I often observe this situation with clients: there is one page with behavioral factors with a bounce rate of 60% and other pages with a bounce rate of a maximum of 5%. The site is not growing. And the client forgot that he once published an article that was published in organic, but it is not relevant. At the same time, it still continues to be clicked on. The site will not grow because this article is the anchor that holds the site because of poor behavioral factors. This page should be excluded from indexing so that Google does not see it. You cannot delete content. Hide it from indexing so that it stops inhibiting indexing.

On the dashboard, there is a target page, the number of views of each page in the organic edition, delta (comparison with the selected period in the past), and clicks. We see how many times the page was displayed and how many displays were clicks and CTR, and we can understand whether they are growing or falling in terms of each page.


## **Details of indicators**

![seo-demo-2-eng.png](https://strapi.profit.store/api/uploads/seo_demo_2_eng_1212255d40.png)
[_Interactive dashboard_](https://lookerstudio.google.com/u/0/reporting/938d0740-eb2d-4207-884c-f79fb220c8e1/page/HfffB?hl=en)

This dashboard shows the geography of traffic: for each country, the number of impressions, clicks, CTR, and average position. Organic distribution in each country is different, so you need to look at the promotion of your content in each country. You can select a country on the filter, and the board will be filtered according to the indicators of this individual country. We can also see the number of requests, clicks, CTR, average position compared to the previous period, and details of these indicators for each type of device.

Then there is a table - the domains that we bought and that refer to us. When we published an article on this domain, it was already indexed, and Google saw that this domain links to us. You should see how many pages link to us. If there are many of them - this donor domain should be removed if possible. And if it is impossible to delete it, you need to write to TP-Link Google and say that we did not post this link. You also need to monitor indexing speed. We can see how long it took to index this domain. If it is more than 10, it is already a question of the feasibility of the invested money: if you bought a domain on the stock exchange, which was indexed in 20 days, this domain is not worth the money spent.


## **Behavioral factors**

![seo-demo-3-eng.png](https://strapi.profit.store/api/uploads/seo_demo_3_eng_cde633ed8b.png)
[_Interactive dashboard_](https://lookerstudio.google.com/u/0/reporting/938d0740-eb2d-4207-884c-f79fb220c8e1/page/6o5fB?hl=en)

Behavioral factors show how a user behaves on your site on a specific page.

The lower the bounce rate, the better the behavioral factors. The minimum scroll should be 70%, and the time spent on the page should be at least 2 minutes. Then Google will consider your content relevant. If not, even with a good link profile, the site will not be at the top.
That is why online calculators and various interactives are invented for sites so that the user stays on the page as long as possible.

The dashboard displays the names of pages from Google Analytics, the number of conversions to the page, the number of users, the average length of the session, and the delta for each indicator. We see if conversions are growing, how many users there are, and how much time they spend on the page on average. There are direct links to the site: they show the number of users, new users, and the average session length.

We see organic traffic - SEO: entered a key query, went to the site, and there will be organics. There is also a referral. These are transitions from sites that I refer to you. For example, you have placed an article in the media, and you will always see new users moving from it to your site. If there is a hacker attack, the referral will be distributed to specific sites from which this traffic comes. Then for a specific site, you can write a statement to Google Search Console so that this traffic is filtered and disabled. We duplicate all of these metrics in pie charts and generate a retrospective analysis of users and new users on the site, in general, to see which audience is using the site, which is our customer base, and which new users are also coming.

On the dashboard, there is detail in devices (mobile, desktop, tablet): number of transitions, users, new users, and average session length.

The following dashboard is handy for you if the company has branches worldwide: just hover over any branch and see the number of conversions received and the number of users. And so for every branch anywhere in the world. You can advance with SEO all over the world and see on the map all the places where there are purchases, user appeals, new users - all the activity. Full synchronization with Google Maps, Google Ads, Google Search Console, and Google My Business.

![seo-demo-4-eng.png](https://strapi.profit.store/api/uploads/seo_demo_4_eng_287cb0be47.png)
[_Interactive dashboard_](https://lookerstudio.google.com/u/0/reporting/938d0740-eb2d-4207-884c-f79fb220c8e1/page/p_ah65xxsvlc?hl=en)

Now you know why I call SEO an art. It consists in always keeping a balance: buying links in such a way as to calculate everything in terms of indexing speed, monitoring bugs, adaptability, and fast loading of pages.

Here I must also emphasize that Google does not like SEO content anymore. The content should be interesting, useful, and generally reader-friendly. Without this, the site will not have top positions, it will not be possible to get into the first 5 with an SEO article. Also, the speed of loading (rendering) pages on a specific device and the adaptability of pages for mobile devices affect the domain's trust because the traffic is mostly mobile users. If there is no optimization and speed, there will be no top positions either.





 SEO is an effective marketing promotion tool and, at the same time, the least predictable. Therefore, let's talk about what is essential about SEO.

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SEO Analytics

- Which channel brings me the most customers?
- Which channel do the cheapest customers come from?
- How to distinguish an effective marketer from an ineffective one?
- Is my advertising budget correct, or should it be increased or decreased?
- optimized?
- Why is the lead price constantly increasing?
- Why is business growing and profits falling?
- Which employees are efficient and which are not?
- What time of the call is most effective for sales?
- How to switch to planning?
- How to deal with a cash gap?
- How to forecast key business indicators and profits?

These and many other questions can be answered by an analytical system designed for the needs of your business.

Let's dive into the details.

1. The company has a website or several.
2. It does advertising activities in various communication channels with direct purchase of advertising traffic and/or organic channels such as SEO, ORM, and SMM.
3. It has several in-house marketers responsible for certain channels and outsourced agencies or freelancers working remotely.
4. It also has sales and customer service managers on board.

It seems like a completely standard set, but how to understand the effectiveness of each link of the funnel - from advertising to payment?

⠀⠀
## Analytics efficiency factors

### **1. Connection of basic analytical systems, such as Google Analytics, Facebook Pixel, Hotjar.**
Due to these services, you can receive information about the interaction of users with the site, being able to optimize and increase the effectiveness of advertising campaigns and getting details on the audience you interact with.

### **2. Agreement cycle.**
This affects the correct calculation of advertising efficiency. Most companies count exclusively on the reporting period - how much they spent and how much they earned, and this almost always does not show the real picture of marketing efficiency.


Let's simulate a real situation.
Lead generation costs took place 2 months ago, the activities involving organic traffic happened in the following months, and the deal cycle was 1 month. If efficiency is measured by the reporting period, then the most efficient month is the last one, and it will receive all the benefits, while the previous month and the current one will be considered ineffective in terms of the amount of money in the cash register.
Now let's analyze in more detail: the expenses occurred, we didn't get a quick profit, we decided to change the channels or task executors or all at once - and a month later, we got the result, we were happy, and the budgets increased, but the profit fell, not grown, as you had predicted. It turned out that the deal cycle had delayed the profit by a month.
Therefore, the correct model for calculating the effectiveness of advertising is a slightly more complex system, namely with a link to the deal cycle. Then the money will be accrued cumulatively on the date of expenses for the leads converted into successful deals.


### **3. UTM tags.**
There is a standard method of marking traffic when parameters with information about advertising activity are added to the link, for example, profit.store?utm_source=facebook_ps&utm_medium=lenta_fb&utm_campaign=campaign_name&utm_content=group_name&utm_term=advert_name|creative_name.

These parameters are called UTM tags. Using the above example, let’s analyze them further:
utm_source – the traffic channel is indicated, in our case, it is Facebook, and the value that stands before _ is the identifier of the contractor, agency or in-house specialist to understand who exactly brought the lead, client, money.
utm_medium – indicates the place where the ad will be displayed, namely the Facebook feed.
utm_campaign – here, we specify the name of the advertising campaign.
utm_content – ​​here is the name of the ad group.
utm_term – and here we indicate the name of the ad itself, and through | we specify the name of the advertising banner to understand which promos are effective and to what extent.

Channels such as Facebook Ads, Google Ads, and Tik-Tok can set most of the above parameters themselves, you only need to specify the value track parameters, which greatly facilitates the process of traffic marking. There are also convenient UTM tag builders that will do everything for you -[OUR UTM BUILDER.](https://profit.store/utm-builder) According to the given example, you need to mark all traffic channels and all advertising links, wherever you publish them. Then you will always understand the effectiveness of each action in marketing.

### **4. CRM system.**
 It is very important to have a system for accounting for leads, applications, deals, customers, and money. This is extremely important for building an analytical system, because it will record all those UTM tags, by which the algorithm will search for correspondence on advertising channels and calculate performance indicators.


### **5. Lead-scoring.**
The synergy between marketing and sales is important. This will help to quickly adjust advertising activities for more effective marketing investments. The classic scheme is when a lead quality assessment scale is introduced, the sales department reports daily on the quality of processed leads so that the marketing draws conclusions and makes appropriate adjustments to ad campaigns.


### **6. Keep track of all expenses systematically.**
To calculate return on investment indicators, such as ROMI and ROI, you need to have all costs, not just direct from advertising offices. Then all calculations will be correct, and the indicators will be representative. Therefore, all direct and indirect costs must be kept at least in Excel tables. As an example, here is our template - [Expenses table
](https://docs.google.com/spreadsheets/d/1web0Dz0aBd-7-000dwgy0mN7hvCphdRJ6IWeE0yyhkM/edit?usp=sharing).
This was the minimum set to calculate metrics such as LAC - Lead Acquisition Cost, LAQC - Qualified Lead Acquisition Cost, SQL Qualified Leads Transferred to Sales, CAC - Customer Acquisition Cost, ROAS - Return on Advertising, ROMI - Return on Marketing Investment, CLTV - customer lifetime value.

Having fulfilled all the basic needs, it is necessary to collect data from all sources, and automate import and export with the required frequency so that the analytics are always relevant, transform and clean so that it is possible to compare the data of expenses with income and visualize all calculated indicators on convenient dashboards. This process is called ETL, and it is the basis of analytical systems.


⠀⠀
⠀⠀
## Analytics tools to help you manage your business effectively


If you compare business with the human body, there is a lot in common, both in functioning and in care, examination, and treatment.

When the first symptoms appear, you already understand what to expect and when. It's the same in business: by analyzing the dynamics of key performance indicators, you clearly understand where you are heading - in the cash gap or profit.

Quite often, when the first symptoms appear, we think that it is not serious and will pass soon, and as a result, we spend 2 weeks with the flu. It's the same in business: missed the problem a bit - and hello, cash gap.


Of course, you feel your body better, because it has its own system for assessing the condition. But a business needs a clear system for collecting telemetry and displaying the health level of each process. Like it happens when you pass tests in a hospital, to understand what happened, what will happen next, and how to treat it.

Therefore, I strongly recommend not to start treatment when things already go completely wrong, but to prevent primary symptoms. They can be seen by the performance of planned indicators at the very beginning of advertising activities.

It is necessary to manage the health of the body/business regularly. And for this, you need a tool.

![Main marketing_800.png](https://strapi.profit.store/api/uploads/Main_marketing_800_30616defb3.png)
[_Interactive dashboard_](https://lookerstudio.google.com/reporting/f98205b8-4a26-4784-ac6b-cf1c573b0998/page/HakkC?hl=en)

Let's break down marketing processes into details and understand what and when to pay attention to so that the body is healthy and its owner happy.


In all traffic channels, it is important to see the cost per acquisition of a lead, qualified lead, customer, and return on investment. These indicators clearly show which channel brings money and which simply eats it. Already having only this information, it is possible to make managerial, and operational decisions - what to turn off and what to scale.

Next, it's critical to know how sites and landing pages are converting, and make quick decisions about landing pages by evaluating the number of leads from your total traffic.

If you dig even deeper, you need to measure the effectiveness of promos that people see as your ad. Promos tend to burn out, be irrelevant, bring many leads and few customers, or few leads but more customers. And it is desirable, of course, to see the main indicators: total costs, value of the lead and customer, conversion to payment, return on advertising, return on investment, what share was marketing costs, average check, repeat sales.

At the same time, it is important to see not just indicators, but what percentage of the plan they already make up and within what limits your unit economy is. All this is on the dashboard above. This is the main marketing dashboard.

[Plan tables](https://docs.google.com/spreadsheets/d/1Rw2sCp1aPWuDfmCuHZ33hnwPw7FtyirujQA7Jp4dWW0/edit?usp=sharing) - we provide our plan table template.

![Marketing efficiency_800.png](https://strapi.profit.store/api/uploads/Marketing_efficiency_800_000374756c.png)
[_Interactive dashboard_](https://lookerstudio.google.com/reporting/f98205b8-4a26-4784-ac6b-cf1c573b0998/page/p_2kqdfjstrc?hl=en)

A general understanding of health helps in quick decision-making. However, germs or bacteria can sit deep, and to detect them, it is necessary to decompose all activities and actions in marketing as much as possible. This is where the traffic efficiency dashboard will come in handy.

The dashboard contains the most data. The left part is advertising cabinets, and the right part is organic. The lower part is a funnel of performance indicators for this activity. Everything is loaded according to the matrix: sources, advertising campaigns, and ad groups, which are deployed depending on the channels. That is, you can choose any ad, according to which the system will extract data from the database and upload it to the lower table. There we select all the indicators that we need to investigate. You can even see the LTV of each ad. All this allows you to study the effectiveness of all objects of marketing activity.

Another interesting fact is that the data is displayed in the usual format and corresponding names to all advertising cabinets you use. And as for organic traffic, the structure is displayed by UTM tags. Now no activity will remain without close attention - whether it is a letter to the database, or a letter from partners, or a blogger's recommendation, or a pdf presentation, or a flyer from an exhibition, etc.

With the help of the dashboard, you can investigate the origin of this very "virus": how it got into the body of your business and what processes it started.

![Funnels_800.png](https://strapi.profit.store/api/uploads/Funnels_800_6f9b5fa4dc.png)
[_Interactive dashboard_](https://lookerstudio.google.com/reporting/f98205b8-4a26-4784-ac6b-cf1c573b0998/page/p_8oo9fwlsrc?hl=en)

To investigate the ways of obtaining "virus infection", you need to have a tool that shows the entire history of interaction.


There is a general funnel on the dashboard - from advertising to payment. If it's a webinar, we have the number of registrations, the number of people who got to the webinar, how many of them were there until the end, how many of them clicked on the button, how many applications and sales there were, how much money was generated in the end.

There is also a funnel from the CRM system with statuses. How it works: the main funnel is filtered by the data of a specific webinar or product/service and shows the data in the section of the selected object.

![KPI marketing_800.png](https://strapi.profit.store/api/uploads/KPI_marketing_800_a5a5ad3257.png)
[_Interactive dashboard_](https://lookerstudio.google.com/reporting/f98205b8-4a26-4784-ac6b-cf1c573b0998/page/p_8mhfxyqtrc?hl=en)

As not everyone knows, marketing is responsible for the following indicators: the number of leads and the cost of leads. Further, with team synergy, it can also be responsible for the number and value of target leads.

The dashboard has four graphs that allow you to track the plan/fact from leads and qualified leads.

To display the plan/actual indicators, the system imports from CRM all estimates made by the sales department. The schedule has a percentage of completion and a deviation coefficient.

![Main sales_800.png](https://strapi.profit.store/api/uploads/Main_sales_800_d2848d2afb.png)
[_Interactive dashboard_](https://lookerstudio.google.com/reporting/f98205b8-4a26-4784-ac6b-cf1c573b0998/page/p_x5rwixb2rc?hl=en)

And the cherry on top in this block of research into the health and efficiency of the great business machine is the money dashboard. Here is a full breakdown of what happens after the lead gets into the SRM system.

You can simply look at the efficiency of the department in general, or you can focus the microscope on a specific manager and see his implementation of the plan in % and money, in conversions from lead to account, or from account to payment, see the entire product matrix by quantity processed leads and sales for a specific product or service, see his load, how he upsells to existing customers, what is the most effective conversation time, how he works with scripts, and find out his performance in comparison with other managers.


⠀⠀
⠀⠀

## Conclusion
In conclusion, I would say: it is important to make management decisions based on solid data, in which you are 100% sure. Then the body will be healthy, and the business will be profitable!

⠀⠀
⠀⠀
## Bonus, FAQs

### **Which channel brings me the most customers?**
_You have no idea how things like last and first click affect this. It turned out that simply putting UTM labels is not enough, you still need to understand whether they are overwritten in the CRM system._

### **Which channel do the cheapest customers come from?**
_It is a discovery for me! I have always considered it necessary 
to scale contextual and targeted advertising as much as possible, and it turned out that
media posts have the highest ROMI. From the point of view of the unit economy and
common sense, it is correct to scale this channel._

### **How to distinguish an effective marketer from an ineffective one?**
_They will tell you about their expertise, and then spend the budget inefficiently. And that's the case with everyone I've worked with:_
_- Everything is fine, the leads are on their way._
- _But the lead is unqualified, and the price is high._
- _Everything is going right._

_So here it is:_
-_ utm labels_
- _correct attribution_
- _understanding the deal cycle_
- _lead-scoring and control of such “experts” - and not a single wasted dollar._

### **Is my advertising budget correct, or should it be increased, decreased or optimized?**
"For example, if I invest in targeting + 1k dollars, I will earn more", -
I thought. Well, I invested - and what do you think? The lead cost has increased,
Qualifications and sales decreased. And it turns out that you need to monitor the growth of budgets by more than 20% because all the optimization goes wrong.

### **Why is the lead price constantly increasing?**
And it's even funny, at least now. I use the target and put the whole budget into it. Who wouldn't want to make money from that?

Diversification every month + 1 channel and a test of advertising activities in it - we find what works and scale it. And so every month. And you will forget about the rising lead cost.

### **Why is business growing and profits falling?**
A classic, scaling damage. First, we build a unit economy, clearly digitize all processes for tracking the plan, and only then scale it up.

### **Which employees are efficient and which are not?**
You can easily answer this question in your companies by digitizing KPIs. One dashboard per department with KPI dynamics - and they will start competing with each other.

### **What time of the call is most effective for sales?**
But seriously, is 8 minutes or 30 minutes better for processing lead? No one knows,
until he builds a system for tracking the effectiveness of all calls in the section
manager, script, conversation duration. Digitize and see!

### **How to switch to planning?**
A difficult question, it would seem, but no - not at all! We know how much money there is or how much we can get, we calculate retrospective conversions from a lead to payment, we calculate how much we can earn, and we divide it by the number of leads, and customers. And you know what? You are already planning. Is it really easy? And if you digitize and build a dashboard, it will do for you.

### **How to deal with a cash gap?**
And it is better to fight not with him, but with everything that comes out: the lead went beyond the edges, but the conversion did not increase - immediately wait for the gap; sales conversion has decreased - wait for the gap. And it would also be nice to use a payment calendar so that some unexpected super-important payments do not ruin the business.

### **How to forecast key business indicators and profits?**
Here, my friends is the main conclusion of our meeting today. Collect as much data as possible, control their correctness, build an analytical system for analysis, and forecast indicators retrospectively by analyzing the influence of all known factors.


Dynamic dashboards with key indicators, a UTM tag designer - all of this is available in the ideal ProfIT.Store marketing analytics system.

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